Submit a video or pictures (photos, drawings, etc.) telling us about yourself, how you unleash your creativity, and what you know (or love) about the LEGO brand. You’ll have the chance to win $10K in value for creative and educational purposes. As Kid Creative Director of the Kids Creative Studio, you will have the unique opportunity to join a team of renowned creative kids, mentored by leading creative professionals from the LEGO Group. Together, you will come up with, create and launch LEGO content, promos and music videos with LEGO VIDIYO™ for the world to see.
We are seeking a unique kid with a passion for creativity. What inspires you? We believe creativity has no bounds and want to see it in all forms.
Brief Opens on Friday, March 12 2021, 8:00am ET
Submit your entry by Sunday, April 18 2021, 11:59pm ET
Selected Creators will be announced on Wednesday, May 12
A Potential Winner will be picked by a panel of Kids Creative Studio team members, the LEGO Group marketing team and/or creative agency, and select external partners with expertise in creative marketing initiatives based on the Entry Guidelines and Content Restrictions.
Your submission will be judged by these guidelines:
Inspired by LEGO VIDIYO™, Kids Creative Studio is the first kid-led creative studio designed to unleash playful creativity. Mentored by leading creative professionals from the LEGO Group, Kids Creative Studio will discover and elevate the best creative kid talent with an amazing opportunity to create official LEGO content, along with music videos, that puts their full skills on display for the world.
Kids Creative Studio believes anything is possible when there are no limits to creative potential. We are kid-led, family-focused and driven by playful creativity. Kids Creative Studio unleashes the imaginative superpowers within every child by giving them the reins to create freely and bring their fearless ideas to life like never before.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which means “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com
LEGO, the LEGO logo and the Brick and Knob configuration are trademarks of the LEGO Group. ©2021 The LEGO Group.
Who can submit? US residents only, aged 7-17 with a Young Creator account with a Parent/Legal Guardian’s signed permission agreement.
What should my submission include? (Download Materials Folder Here)
A Complete Video submission includes: the video, written responses to the above prompts in the Worksheet template, signed Permission Agreement, and meets the Creative Brief, Terms & Conditions and the LEGO Group Official Rules and Untitled Official Rules.
A Complete Picture submission includes: the hero image uploaded to the main uploader, additional picture(s) in the provided submission template exported as a PDF, written responses to the above prompts in the Worksheet template, signed Permission Agreement, and meets the Creative Brief, Terms & Conditions and the LEGO Group Official Rules and Untitled Official Rules.
We may contact you or your parent/guardian if materials are missing.
Please respond to emails from the Untitled team (firstname.lastname@example.org) within 72 hours. If we don't hear back from you or your Parent/Legal Guardian, you will forfeit the incentive detailed in 'The Opportunity'.
Submissions on Untitled will not be visible to the public or to the Untitled Community. Untitled may remove any inappropriate, offensive and harmful submissions from the Untitled platform.